An impactful demo can be key to expanding your business & ensuring clients get a firsthand experience of the product or service. Here are 7 practices that you can implement in an upcoming demo to make it a success:

1. Keeping it simple: Breaking the product or service down to help customers understand all the unique features it has to offer.

2. Know your audience: Understanding your audience's needs, goals, and pain points can help you tailor your demo to their specific interests and concerns.

3. Use real-world examples: Explain how the service might have helped other clients achieve their goals and improve their systems. While elaborating on how it can be applied in the audience’s situation as well.

4. Take pauses in between: It is essential to take breaks between the demo for queries/questions that your client might have, as well as for you to take a breather.

5. Encouraging clients when they asked questions: It demonstrates interest and pumps them up to share their thoughts and ideas.

6. Be interactive: It is a good practice to keep taking using the team members’ names as that personalizes the conversation while keeping them engaged. But of course, establishing a positive and respectful tone to the conversation.

7. ALWAYS make sure that the audience feels more comfortable and better than when the demo started: Humor can be a great way to achieve that and keeping the conversation light-hearted.

Feel free to share your experiences of a demo in the comments below!